Brand Introduction

At JBL, audio technology is at the core of everything we do. For 70 years we have employed the best methodology and tools. As established at the very beginning by our founder, James B. Lansing, we develop everything from the ground up. This not only ensures success in the marketplace, but it also guarantees our efforts exceed the needs and expectations of audio professionals throughout the world. Never straying from this exacting formula, our journey has produced a prolific list of audio achievements, groundbreaking technologies, revolutionary advances in the art and science of professional audio, many patents, and many awards. It’s a journey that is legendary worldwide and has positioned JBL as the world leader in professional audio. Not just as a brand, but as a company known for consistently blending creativity and science as a manifestation of our passion for sound and our commitment to those who create it. Purposeful invention is no accident. It requires leadership, persistence and an unfaltering commitment to JBL’s ultimate design goal: create the best tools for better, more accurate sound. The technologies highlighted in these pages are not only part of a lasting legacy, they are at work every day at the core of all JBL products used by audio professionals worldwide.
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